Hoa Phat Group Pioneers in Taking the Distribution and Sales Management System “to the Cloud”

Hoa Phat, the leading steel and refrigeration conglomerate in Vietnam, has recently completed a strategic transformation by upgrading its distribution management system to OMS (Order Management System) in April 2024. This decision not only helps Hoa Phat stay ahead of technology trends but also optimizes business processes and improves efficiency, creating a competitive edge in a tough business environment.

Reasons for the Transition

Although Hoa Phat’s on-premise DMS had been operating stably for many years, the leadership recognized that transitioning to OMS was a necessary step to meet the increasing market demands. OMS—the new-generation DMS from DMSpro—brings several key advancements:

• Infrastructure Cost Reduction: OMS helps Hoa Phat save significantly on costs thanks to the SaaS model, eliminating the need for expensive physical server investments and maintenance.
• Operational Optimization: OMS inherits the strengths of the old DMS system but offers improved order processing speed and more flexible management capabilities.
• Long-Term Vision: By adopting the OMS system, a solution that can be flexibly scaled according to business models, Hoa Phat is ahead of modern technology trends, laying the foundation for future development strategies.

System Upgrade Implementation

The upgrade process was completed in under two months, ensuring no disruption to the business activities of Hoa Phat Refrigeration and Household Electronics during the peak season. DMSpro demonstrated its expertise and capability by supporting Hoa Phat in successfully transitioning to the new system swiftly without encountering any difficulties.

Notable Changes After Moving to OMS

One standout change is that the sales team (NVBH) shifted from using tablets to their personal mobile phones, enhancing flexibility and speeding up task execution. The reporting system was also upgraded, featuring more visually intuitive dashboards integrated with PowerBI, offering comprehensive insights from an overview to detailed business data. OMS also helped Hoa Phat reduce operational costs by optimizing infrastructure, thereby enhancing control and decision-making capabilities.

The AI-powered display scoring feature is another breakthrough that OMS brings to Hoa Phat. With artificial intelligence, the system can automatically recognize and score product displays at sales points through photos taken by sales staff. This optimizes display monitoring, ensures adherence to brand standards, and improves the effectiveness of marketing campaign execution. The use of AI in display scoring not only saves time but also minimizes errors, improving the quality of distribution channel management.

Moreover, OMS automates the order and distribution process, shortening order processing times and reducing errors caused by manual operations. The system also provides centralized management features, enabling Hoa Phat to seamlessly control the entire supply chain from factories to distributors and retail points. This plays a critical role in ensuring goods are transferred quickly and efficiently.

Conclusion

Hoa Phat’s upgrade from an on-premise DMS to OMS is not just a technological breakthrough but also optimizes the entire business and distribution operations. Thanks to the superior benefits that OMS offers, the company can enhance operational performance and establish a solid foundation for sustainable growth in the future. OMS opens up comprehensive optimization opportunities, helping businesses face challenges and seize growth opportunities in the modern business environment.

OMS is a next-generation DMS solution, developed under the software-as-a-service (SaaS) model, in line with the current omnichannel sales trend.
Contact us today for consultation and explore how OMS can support your business, just as it has helped major companies (Samsung, TH True Milk, Suntory Pepsico, Lotte, Gas South, and others) achieve rapid growth: HERE.