To support sales team in developing and maintaining coverage in the market, enhancing the loyalty of point of sales is very important. Depending on the purpose and timing, the company will apply some types of trade marketing as follows:
- Promotion by orders
- Loyalty program (Cumulative sales)
- Display program
- Equip sales support tools (POSM).
DMS – ESSENTIAL SOLUTION FOR TRADE MARKETING MANAGEMENT
With the combination of Core DMS, SFA, eRoute and Visibility, DMSpro’s solution will help you to:
- Ensure that promotions in conducted as planned.
- Identify point of sales eligible to participate in the programs
- Monitor incentive payment process to the points of sales.
- Remind salesman when visiting registered customers, then suggest relevant details to maximize revenue per order.
- Easy to control, evaluate and qualify result of installation, and status of POSM.
- Saving cost of monitoring and evaluate in-store activities such as display program.
Ability to define diversified promotion structure. Specify objects and regions for each promotion program.
Promotion programs will be monitored by the company and automatically be implemented to point of sales by sales man.
This function allows users to define accumulation type, evaluation frequency, define objects as products or group of product.
Loyalty program will be implemented on SFA right on field. Specifically it will suggest how much customers need to buy at each visit so that they can achieve reward during evaluation time.
Display programs consists of the 2 main criteria. They are the commitment in displaying the company’s products as requested and the commitment in revenue.
Display pictures at the points of sales are recorded by SFA with detailed visiting times and location of sales man to monitor both compliance and display’s quality (instead of hiring third party). The results will be responded to sales supervisor to adjust timely and ensure that the program is successful.
In order to evaluate POSM, a survey function is necessary.
The system will help the company to make budgeting and plan out a lis tof POSM to me given to sales team.
The installation results will be captured via pictures sent from field salesmen. Such pictures will be also evidence for qualification of POSM installation.
We can set periodic evaluation for the POSM to re-check the availability of the assets or re-equip if necessary.