eRoute – Market information sent from SFA – mobile app for filed salesman – will be visualized to sales managers so that they can easily understand:
- Are Sales routes arranged reasonably?
- Do salespersons arrange products on shelves as required?
- How to recognize sales opportunities at the point of sales quickly?
Combination between SFA and e-Route will support sales managers to manage market information in real time.
Helps company to have a visual view of market at the office.
Monitor sales result of field salesman such as daily visit duration, travel time, total working time… sales managers will understand if their sales visit steps are executed fully, if their customers (points of sales) are taken good care of.
Sales results of each salesman are updated in real time, therefore we can accelerate our support and training plan to catch up with the market. Any salesman who has difficulty will be identified quickly so that managers can support promptly.
Many departments, especially Marketing, can detect/ recognize sales opportunities at the points of sales through outlet profile pictures without having to go on field.
Besides, pictures of the products displayed on shelves at point of sales can be a hint for market development, and expanding coverage.