OMS: BIOMEQ Takes the First Step Towards “Digitalizing” Distribution System, Optimizing Sales Team with DMSpro

Founded in 2009, BIOMEQ – Biomedical Equipment Joint Stock Company – is an expert in developing and providing molecular biology data analysis solutions to support doctors and researchers in diagnosing diseases and seeking personalized treatment methods based on each individual’s genetic and protein information. Additionally, BIOMEQ is involved in researching and developing products and services in the field of advanced medicine. It is a pioneering medical technology company in the field of molecular biology and personalized medicine.

With the motto “Accompanying Health,” BIOMEQ is committed to delivering high-quality healthcare products, services, and solutions that utilize advanced technology for effective treatment at the most reasonable costs, ensuring that everyone can always “Feel confident about their health.”

With more than 14 years of experience in the market, BIOMEQ has established a diverse, high-quality product system, with over 300 product units and a strong network of more than 5,000 distributors nationwide. BIOMEQ’s products can also be found in many pharmacies, pharmacy chains, and large health supermarket chains across all 63 provinces of Vietnam, ensuring top supply capabilities for the market and consumers.

In this new digital era, the development of companies requires the application of digitalization in their system management processes. BIOMEQ has proactively sought a technology solution for managing its distribution channels to optimize management and operational costs while still delivering products and the best experiences to consumers.

Applying the OMS Solution to BIOMEQ’s Sales Team Operations

The project was initially set out with three main objectives:

• Provide a tool to support BIOMEQ’s sales team to optimize sales opportunities at points of sale.
• Manage real-time and visually track the activities of the sales team in the field.
• Contribute to BIOMEQ’s digital transformation goals.

OMS is the solution chosen by DMSpro for BIOMEQ’s sales team, based on its specialized and suitable nature for this sector.

The software solution architecture includes:

• Core OMS: A central management system for departments at the company headquarters, built on the Microsoft Azure platform, ensuring stability and information security for the business.
• SFA: A mobile application for salespeople, automating the process of customer care and sales from the company to the client.
• eroutePRO: An application that supports management in monitoring compliance and evaluating the performance of sales staff on a digital map.
• Integration: Data integration between the DMS system and MS Navision (NAV).

The solution will help BIOMEQ overcome barriers in managing the operation of its distribution chain. Specifically, the application of the OMS solution allows the sales team to easily replace all manual processes during their sales routes, saving time and effort at points of sale, ensuring output quality, and maximizing the team’s sales.

Some notable features of the solution implemented in the project include:

– Managing product information, budgets, and quantities for promotional programs, loyalty/display programs.
– Supporting the execution of coverage plans, visit schedules, territory assignments, targets, and sales for sales representatives.
– Controlling brand coverage and tracking competitor information to develop accurate and timely sales strategies.
– Managing orders, delivery progress, and sales figures.
– Placing orders and conducting customer surveys at points of sale based on the program.

In the near future, with the application of the OMS solution, BIOMEQ’s system is expected to gradually streamline all manual processes, opening up new development opportunities for both parties.

DMSpro extends its thanks to BIOMEQ for trusting and selecting OMS from DMSpro Co., Ltd. as a partner in the company’s digital transformation journey. We wish BIOMEQ continued strength and growth in the field of molecular biology and personalized medicine.

If you are a manager of a manufacturing-distribution business or a distributor with a field sales/PG team and are looking for an optimal solution to manage your distribution system, please contact us.

OMS is a specialized software for managing distribution systems. Businesses can reach us via the Sales hotline at (+84) 8686 2 8686 or register here: LINK