NewBev RECLAIMS ITS LEADING POSITION IN VIETNAMESE VODKA WITH OMS

In the journey to regain its leading position in the Vietnamese vodka market, NewBev has chosen DMSpro as a partner to accompany it in the restructuring of its entire distribution management system. This collaboration aims to create a breakthrough in business performance, helping NewBev quickly restore the golden age of its vodka brand.

Challenges in Distribution Management During Restructuring

As NewBev entered the restructuring phase, it faced significant challenges in managing its distribution system. The requirement was to find a robust management solution while ensuring continuity and stability in business operations. The leadership team at NewBev had to solve a complex problem: How could they implement a new distribution system without disrupting business operations, while ensuring that the management process was smooth and accurate?

To address this issue, aiming to capture over 50% of the vodka market share in Vietnam within three years, NewBev decided to adopt the Order Management System (OMS) solution from DMSpro. This solution not only inherits all existing data but also quickly meets the restructuring needs, allowing NewBev to adjust its operational processes effectively without disrupting business activities.

OMS Solution: A Breakthrough in the Restructuring Process

In May 2024, NewBev signed a contract with DMSpro and quickly deployed OMS for its headquarters (HO) along with all distribution partners (NPP), while also implementing the Sales Force Automation (SFA) solution for the sales and supervisory teams.

The implementation process was carried out swiftly and effectively within two months. Thanks to OMS, the entire order management process from the headquarters to the NPPs was automated, equipping sales staff with an optimal tool that supports fast sales, while providing real-time data to help management make timely and accurate strategic decisions.

The application of OMS in operations has brought significant benefits to NewBev’s sales and supervisory teams. With the new system, they can quickly and accurately complete tasks at stores, from checking inventory, taking display photos, conducting surveys, to placing orders and applying promotional programs. Particularly, they can accurately and timely capture order status and their sales KPIs. For management, the real-time automated reporting system provides quick access to information, ensuring that decisions are based on actual data.

Back-to-the-race

With the support of DMSpro, NewBev is not just restructuring; it is also aiming to restore its position as the leading vodka brand in Vietnam. The powerful and flexible OMS system allows NewBev to adapt to all distribution models, from small to large scales, from dozens to thousands of sales. The sales team now has a strong supporting tool that enhances business performance, while management can easily make decisions based on real data.

With continuous improvements and the partnership with DMSpro, NewBev is gradually moving closer to its goal of regaining the leading position in the Vietnamese vodka market. The OMS solution will undoubtedly continue to accompany NewBev and other businesses in the liquor industry to write their success stories together.

Are you looking to reshape your business strategy? Contact us today for consultation and discover how OMS can support your rapid growth, just as it has helped NewBev: HERE