ABC (Asia Beverages Company Limited) is a leading whisky producer and distributor in Myanmar.
The company was founded by the Win brothers, who also operate the largest distilleries in the country. The company’s main brand is High Class Whisky, which is distributed nationwide through a network of commercial branches.
Since 2014, the company has partnered with Yoma Strategic and Delta Capital, and as of May 2018, it has collaborated with Pernod Ricard.
Pernod Ricard is a global leader in the wine and spirits industry, present in over 80 countries with 18,000 employees, and boasts a vast portfolio of brands, including Chivas Regal, Royal Salute, Ballantine’s, The Glenlivet, Jameson, and Absolut Vodka.
Pernod Ricard is committed to bringing ABC the best international practices in distribution, marketing, and sales, while leveraging its global experience and capabilities. Together with Pernod Ricard, ABC is well-positioned to strengthen its market position.
We now have exact knowledge of all daily sales activities on the field and real-time information including product display at hundreds of thousands of outlets nationwide. Real-time visibility into daily business activities and timely business data now empowers every decision – from tactical ones on seasonal promotions to strategic decisions to extend market coverage.