Monthly Archives: October 2024

Neuromarketing: The Secret to Unlocking Customer Psychology and Elevating Brand Strategy

| October 31, 2024

In an era where customers have countless choices, creating a memorable and lasting impression requires brands to deeply understand consumer psychology. Neuromarketing—a powerful tool combining neuroscience and marketing strategy—helps brands not only capture attention but also influence purchasing behavior. Many major brands have successfully leveraged neuromarketing to optimize campaigns and enhance the effectiveness of consumer […]

The Development of Trade Marketing: An Adaptive Strategy in the Digital Age

| October 29, 2024

As the digital economy accelerates, manufacturers and distributors increasingly recognize the importance of digital trade marketing as a core strategy for sustainable growth. The advent of technologies like Artificial Intelligence (AI), Big Data, and advanced management systems has transformed digital trade marketing to not only optimize distribution channels but also swiftly adapt to the fast-evolving […]

Optimizing Sell In and Sell Out: Keys to Retail Success

| October 25, 2024

In the retail market, driving sales at the point of purchase (Sell Out) is essential for sustaining growth and optimizing revenue. However, to achieve this, businesses cannot solely rely on increasing warehouse shipments (Sell In); a comprehensive strategy is necessary to ensure that products attract consumers and sell quickly at retail locations. Here are some […]

Hoa Phat Group Pioneers in Taking the Distribution and Sales Management System “to the Cloud”

| October 16, 2024

Hoa Phat, the leading steel and refrigeration conglomerate in Vietnam, has recently completed a strategic transformation by upgrading its distribution management system to OMS (Order Management System) in April 2024. This decision not only helps Hoa Phat stay ahead of technology trends but also optimizes business processes and improves efficiency, creating a competitive edge in […]

Facing Challenges: Businesses Adopting OMS vs. “Outdated” DMS Solutions

| October 3, 2024

Implementing advanced distribution management solutions like OMS brings numerous benefits to businesses, improving operational efficiency and saving costs. Below are the key differences between businesses that have adopted OMS and those still relying on outdated DMS solutions. 1. Cost Savings on Equipment Investment Businesses Using OMS: OMS can be utilized directly on employees’ personal smartphones, […]

Automating Sales Right on Sales Representatives’ Personal Mobile Devices

| October 2, 2024

In the modern digital era, more and more businesses are adopting technology to enhance operational efficiency, particularly in sales. Automating sales using sales representatives’ personal mobile devices has become a rising trend in recent years, bringing numerous benefits for both businesses and employees. So, how can SFA (Sales Force Automation) within DMSpro’s OMS ecosystem support […]

Order Management Trends in the Modern Supply Chain

| October 1, 2024

Order management in the supply chain has undergone significant changes, driven by modern technology and increasing market demands. Current trends in order management not only improve efficiency but also enhance customer experience and optimize operational processes. Below are some of the prominent trends in modern order management. 1. Digitalization and Process Automation Traditional order management, […]